Marketing Rant-Real Estate Photography
Marketing Rant-Photographs
85% of Buyers look online for a new home before ever calling a Realtor. In a sea of listings great pictures will make your property stand out to an internet buyer ore then anything else. When I look on MLS and see listings with only a few pictures it makes no sense to me. How can I attract a buyer for your property if I have nothing to show them? I could write the most poetic copy ever describing the listing but it will never be read if I have nothing to attract the readers. A professional photographer charges almost nothing for a photo shoot on a house. As part of my marketing plan I have a photographer come in to do not only still photos but a virtual tour as well (of course, you don't pay for this, it's all part of the service I offer).
In closing, a big part of buying Real Estate is window shopping- whether for an entry level condo or an executive estate-and the internet is the prime avenue for window shoppers. Not having great pictures on a listing is like a boutique shoe store keeping its blinds closed all day. When you list your home make sure your Realtor brings in a professional photographer and make sure they put the maximum pictures on MLS, Realty Link, CraigsList and their own website.
Demand maximum exposure for your home.
Example of an amateur photograph on an MLS Listing:
Example of the same house photographed by a professional:
See the difference??